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The core concept is to hire people not t...

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The core concept is to hire people not to grow your business but to buy back your time

This shifts the traditional mindset. Most people hire to expand or take on more work. But Martell argues:

You should hire to free yourself from tasks that don’t require your unique skills, so you can focus on high-leverage, enjoyable work—the kind only you can do.

By doing this, you not only grow faster, but you avoid burnout and keep your energy focused on your genius zone.

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